ABOUT COMPANY

Creating a better future for your loved once

OUR MISSION & VISION

Crossland Coverage serves individuals, families, and businesses in West Texas and Southern New Mexico and more from our location in El Paso. We serve clients in both Spanish and English, from our East El Paso and our West El Paso offices.   Protecting what matters the most to our customers is our priority at Crossland & Co Insurance!

To continue providing our community with trusted insurance advice and superior customer service for generations to come. While I have proudly served this area for over 36 years, I recognize the need to ensure long-term success and growth of the agency.  It is our vision to thoughtfully transition ownership and leadership to new hands who embrace our core values.  We seek to develop talented, client-focused individuals who can carry on our tradition of personalized service long into the future. Through mentorship and a shared commitment to our clients, we will empower new leaders to build upon our legacy.  By cultivating strong relationships within the community and insurance industry, we aim to establish the agency as a pillar of this town for decades ahead.  Our vision is for clients to consider us as an extension of their family, turning to us during both celebratory and challenging times.   It is an honor and responsibility to guide this agency into its next chapter.  Our efforts will focus on cultivating the skills, relationships and innovative spirit needed to continuously meet the needs of our cherished clients for generations to come.  THis is our vision- to remain a source of stability, care, and trust within our community through the years.

Meet our experienced
team people

Damon Crossland

Agency Principal

Insurance career started in 1982 working at Goldfarb Insurance Agency and later a partner at Rogers & Belding Insurance Agency.  Started the agency March 1, 2005.

Melissa Alvarado

Office Manager

She is our accounting manager and has been with the agency for a decade and is life and health licensed and Property and Casualty licensed. Melissa is pursuing her college degree and maintains her insurance licensing continuing education

Carmen Tirado

Office Manager

She is our office manager and has been with the agency since 2005.  Her past experience was with Allstate and remains active in continuing education.  She is licensed for General Lines and Life and Health Insurance.

Core Values

Certificate Efficiency

Being responsive and timely in issuance of certificates of insurance

Claims Care

Being responsive and understanding with any claims processes.

Data Integrity

Trustworthiness and integrity in protecting client sensitive personal information. We have a strong reputation for honesty, accountability and operating ethically.

Enduring Partnerships

We have a long term relationship and help address their insurance needs over many years, not just a one-time transaction.

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